Overview
Email to Text integrates seamlessly with HubSpot by treating text messages like emails. This allows your team to send, receive, and log SMS conversations directly within your CRM—no separate integration required.
How does Email to Text work with HubSpot?
Email to Text converts text messages into emails, which HubSpot can automatically track and log on contact records.
- Outbound: Send a text from HubSpot by emailing a contact’s mobile number
- Inbound: Replies are delivered to your inbox and logged in HubSpot
- Conversations are tracked as part of the contact’s activity history
As shown in your guide, text messages are handled just like standard emails, making them easy to sync with HubSpot workflows and records .
How do I set this up in HubSpot?
To get started, simply add the recipient’s mobile number as a secondary email field using the TextBetter format: [11-digit-number]@textbetter.com
Example:
15165551234@textbetter.com
Once done:
- You can send text messages via email directly from HubSpot
- HubSpot automatically logs text conversation on the appropriate contact record
Why is adding the mobile number as an email important?
HubSpot identifies contacts based on email addresses. Since text messages are delivered as emails (e.g., 15165551234@textbetter.com), adding this as a secondary email ensures:
- Messages are logged to the correct contact
- No duplicate records are created
- Full conversation history stays in one place
What is the HubSpot Sales Extension, and should I use it?
The HubSpot Sales Extension allows you to track and log emails (including text messages) from your inbox directly into HubSpot.
It works with:
- Gmail
- Microsoft Outlook / Microsoft 365
It also enables:
- Email tracking and logging
- Adding contacts to sequences
- Using templates and snippets
Important: How do I prevent duplicate contacts?
⚠️ Important: If a contact’s mobile number is not added as a secondary email, HubSpot may create a new contact record when a text message is received.
Example:
- Existing contact: Jane@abc.com
- Incoming text appears from: 15165551234@textbetter.com
If that secondary email is not already on the record, HubSpot may create a duplicate contact.
Best practice:
- Configure your HubSpot Sales Extension to avoid auto-creating new contacts
Can I send text messages directly from HubSpot?
Yes. Once set up:
- Compose an email in HubSpot
- Send it to the contact’s @textbetter.com email address
- The message will be delivered as a text
Will text conversations be logged automatically?
Yes. When configured correctly:
- All inbound and outbound messages are logged
- Conversations appear in the contact’s activity timeline
- Your team has full visibility into communication history
Can I use HubSpot features with text messages?
Yes. Since texts are handled like emails, you can use:
- Sequences
- Templates / snippets
- Activity tracking
- CRM reporting
Best practices
- Always store mobile numbers as secondary email fields
- Use the HubSpot Sales Extension for consistent logging
- Periodically review contacts for duplicates
- Train your team on the email-to-text format