How do I ask customers to leave a review via text?
Text messaging is one of the most effective ways to request customer reviews — but to stay compliant with carrier (10DLC) guidelines, there are a few important best practices to follow.
Use a branded link (not Google’s direct link)
Carriers require that all links sent via SMS use your own domain and match your business branding. Because of this, you should not send your Google review link directly (e.g., g.page/...).
Instead, create a branded link such as: https://reviews.yourcompany.com/google
This link should redirect to your actual Google review page.
💡 Pro Tip
Using a branded review link not only keeps you compliant — it also builds trust with your customers and increases the likelihood they’ll complete the review.
How do I create a branded review link?
You (or your web team) can set up a simple redirect using your domain.
For example:
https://reviews.yourcompany.com/google→ redirects to your Google review page
This can be configured using:
- Your website (e.g., WordPress redirect)
- DNS or domain forwarding
- Cloud-based tools like Cloudflare
Once set up, you can safely include this link in your text messages.
What should I send in a review request text?
Keep your message short, friendly and easy to act on.
Example:
Hi [Name], thanks again for working with us!
We’d really appreciate a quick review if you have a moment:
👉 https://reviews.yourcompany.com/google
🚫 Can I send a QR code instead?
We don’t recommend sending QR codes via text message.
When a QR code is sent over SMS, it appears as an image — and customers typically cannot scan it from their own screen, which creates unnecessary friction.
👉 A clickable link will always perform better.