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TextBetter Messaging Guidelines & Best Practices

As the popularity of messaging grows, it is essential to follow best practices for sending text messages to ensure compliance with relevant laws and Industry regulations, and to maintain a good user experience.

Below are some best practices and guidelines to follow when sending text messages.  

As a reminder, all TextBetter customers must be registered per A2P 10DLC & wireless carrier guidelines by completing the TextBetter registration form. Failure to complete or update a registration at the request of TextBetter will result in undelivered messages.
  • Do not send text messages where the sender is represented as a part of, or sending on behalf of, any entity or business other than the approved brand.
  • Do not send text messages containing prohibited keywords or disallowed content. 
  • Do not send the same text to multiple recipients, repeatedly, over a short period of time, without:
    • Consulting with TextBetter Support to ensure your texting campaign is properly registered/approved for a higher throughput; and
    • The use of TextBetter Mass Texting Tools, such as The SMS Marketing Wizard or TextBetter TextDistro.
  • Do not send text messages containing marketing or promotional content unless you have a properly registered Marketing Use Case campaign.
  • When embedding a link in your message, make sure it is properly registered with your texting campaign.  – to register links (URLs) to your texting campaign, please contact our support team.

Do not text links that use a shortner (bitly), or links to a domain that you do not own. For more information on this topic, click here.

  • When including a callback number in your text message, make sure the number is properly registered with your texting campaign. – to register links phone numbers with  your texting campaign, please contact our support team.
  • Avoid sending text messages in all caps and/or with excessive punctuation (THANKS, ASAP, @, %, !!!, ???)
  • Make sure you have proper OPT in and/or OPT out for all text recipients- and maintain a low opt-out ratio. As a rule of thumb, keep opt-out ratio under 10%.

TextBetter reserves the right to block or strip content from messages containing any of the words included in our prohibited keywords list, prior to delivering them to a carrier network, and/or append message content with the Opt-out keyword “Stop” as required by wireless carrier code of conduct and the CTIA Messaging Principals & Best Practices. For more information, please visit TextBetter Terms of Use.

Updated Feb. 2024