---
title: Managing Opt-Outs
description: Opt-out options give people the ability to stop receiving messages whenever they want, even if they originally agreed to receive them. Failure to comply can lead to significant penalties under Federal, State and Other Consumer Protection Laws.
---

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1. [Welcome! TextBetter User Guide](https://my.textbetter.com/user-guide?hsLang=en)
2. [Opt-Out Management](https://my.textbetter.com/user-guide/opt-out-management?hsLang=en)

# Managing Opt-Outs

## How company-wide opt-outs work and what your team sees when messages are blocked due to recipient opt-out status.

When a recipient replies with a recognized opt-out command (e.g., STOP), their number is automatically added to your **company-wide opt-out list**.

Once opted out, **no users in your organization can send messages to that number**.

---

#### **How numbers are added to the opt-out list**

A number can be added in two ways:

**1. Recipient-initiated (carrier-mandated)**  
When a recipient replies with a recognized opt-out command, like STOP or UNSUBSCRIBE.   
→ [Full list of keywords available, here.](https://my.textbetter.com/user-guide/carrier-mandated-commands-keywords?hsLang=en)

**2. Manually added (admin-controlled)**  
Admins can add numbers via the TextBetter Admin Portal.  
**Once logged in, navigate to Company Settings → Opt-Outs → “+” Add Number**

---

#### **Can an opt-out be reversed?**

Yes — but only by the recipient.

To re-subscribe, the recipient must send a valid opt-in command. These include START or OPTIN.  
→ [Step-by-step instructions available, here.](https://my.textbetter.com/user-guide/how-to-reverse-opt-outs?hsLang=en)

---

#### **What happens if you message an opted-out number?**

If a user attempts to send a message to a number on the opt-out list:

- The message is **blocked and not delivered**
- The sender is **notified** that the recipient has opted out

---

#### **User notifications (blocked messages)**

TextBetter alerts the sender when a message is blocked due to opt-out status.  
This ensures visibility for your team while maintaining carrier compliance.

See product-specific examples below.

###### **Email to Text Notification**

**![](https://my.textbetter.com/hs-fs/hubfs/image-png-Nov-13-2023-07-12-07-5897-PM.png?width=454&height=357&name=image-png-Nov-13-2023-07-12-07-5897-PM.png)**

###### **SMS Suite Notification**

![](https://my.textbetter.com/hs-fs/hubfs/image-png-Jan-23-2026-09-39-40-9491-PM.png?width=670&height=194&name=image-png-Jan-23-2026-09-39-40-9491-PM.png)

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    - [Sending & Receiving](https://my.textbetter.com/user-guide/email-to-text?hsLang=en#sending-receiving)
    - [Texting Multiple Recipients](https://my.textbetter.com/user-guide/email-to-text?hsLang=en#texting-multiple-recipients)
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    - [Keywords, Auto Replies & Templates](https://my.textbetter.com/user-guide/email-to-text?hsLang=en#keywords-auto-replies-templates)
    - [Email to Text Integrations](https://my.textbetter.com/user-guide/email-to-text?hsLang=en#email-to-text-integrations)
    - [Trouble Shooting Tips](https://my.textbetter.com/user-guide/email-to-text?hsLang=en#trouble-shooting-tips)
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- [Opt-Out Management](https://my.textbetter.com/user-guide/opt-out-management?hsLang=en)
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