Managing Opt-Outs

When a recipient replies with a recognized opt-out command (e.g., STOP), their number is automatically added to your company-wide opt-out list.

Once opted out, no users in your organization can send messages to that number.

How numbers are added to the opt-out list

A number can be added in two ways:

1. Recipient-initiated (carrier-mandated)
When a recipient replies with a recognized opt-out command (e.g., STOP, UNSUBSCRIBE).
→ View full list of keywords

2. Manually added (admin-controlled)
Admins can add numbers via:
Admin Portal → Company Settings → Opt-Outs → “+” Add Number

Can an opt-out be reversed?

Yes — but only by the recipient.

To re-subscribe, the recipient must send a valid opt-in command (e.g., START).
→ View step-by-step instructions

What happens if you message an opted-out number?

If a user attempts to send a message to a number on the opt-out list:

• The message is blocked and not delivered
• The sender is notified that the recipient has opted out

User notifications (blocked messages)

TextBetter alerts the sender when a message is blocked due to opt-out status.
This ensures visibility for your team while maintaining carrier compliance.

See product-specific examples below.