In an effort to protect consumers from unwanted messages, the wireless carrier ecosystem has developed a registration system that requires non-consumers to detail the way in which they obtain consent; known as Message Flow or Opt-In process
The Register accepts any combination of the following:
Via SMS Keywords
An SMS keyword represents a distinctive word associated with your texting use case. For instance, a spa could advertise the keyword “PEACE” to entice consumers to sign up for text messages and gain access to exclusive discounts.
Pro-Tip: keywords are customizable, however the keyword "OPTIN" is also built into all TextBetter products. When consumers text you "OPTIN":
- They expressly consent to opt-in to text messages from your organization;
- TextBetter automatically documents (and time stamps) their response which can reported on at any time via our "Opt in history report";
- They will automatically receive the following message confirmation:
"Thanks for singing up to receive SMS messages! Msg & data rates may apply, Reply HELP for help, STOP to opt out."
Via Webform*
If Yes the following language is required on the form: *By submitting, you agree to be contacted about your request & other information using text messaging. Message frequency varies. Msg & data rates may apply. Text STOP to cancel.
Pro-Tip: your registration should take into account the "big picture" of your texting use case . For example, when 'webform' is listed as part of your opt in process, it is imperative that the forms on your website also includes the appropriate opt-in language.
Via Consumer Initiated Text (Inbound)*
Applies when the consumer engages by texting you first. Message Sender may only reply to the Consumer with responsive information.
Example: customer requesting a quote or information.
Pro-Tip: Encourage consumers to reply with the words "OPTIN". Their reply is automatically documented (and time stamped) in TextBetter systems and indicates expressed consent.
Message content example:
"Thank you for requesting a quote. It will be emailed over shortly. Reply OPTIN to continue receiving text messages from [Company Name], STOP to cancel, HELP for more information. Msg & data rates may apply. "
Via Point of Sale or Onsite Location
In-store visitors are the most engaged audience. If your business welcomes foot traffic, consider implementing a physical sign-up form for visitors to subscribe to SMS offers or updates.
Example: Client opts in while filling patient intake forms or signing up for membership.
Via Phone Call
Includes opting in over the phone using interactive voice response (IVR) or verbal consent given. Note: If using this method disclaimer must be verbally conveyed to the client that Messaging rates may apply and to opt out they can text stop.
Example: Client calls to order item and is asked if they would like to receive text updates regarding their order or while using the IVR client is asked if they would like to receive text updates and they consent by pushing the corresponding number.
Disclaimer: Please note that this is not legal advice and is for informational purposes only. It is not intended to substitute for advice from qualified legal counsel, nor is it to assist you or help you be compliant as you assume 100% responsibility in all legal matters.