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Carrier-Mandated Commands (Keywords)

TextBetter automatically handles opt out, help, and re-subscription commands in accordance with U.S. wireless carrier requirements. Below is how each carrier-mandated command works within TextBetter.

U.S. wireless carriers require all business texting programs to support specific keywords as part of 10DLC registration. 

TextBetter automatically manages these commands on your behalf using exact-match keywords, which are outlined below.  Free-form inbound messages that do not match a configured keyword are delivered to the customer's conversation inbox for customer handling.

 → For more information on CTIA guidelines & messaging best practices, click here.

🆘 HELP

Recognized keyword: HELP

What happens:

  1. TextBetter automatically sends the required carrier HELP response:

    “[Company Name]: Contact [telephone number or email] for support. Reply STOP to unsubscribe.”

  2. The inbound HELP message is delivered to your TextBetter inbox, so your team can view and reply as needed.

🚫 STOP (Opt Out)

Recognized keywords: STOP, END, UNSUBSCRIBE, CANCEL, QUIT, OPT OUT, REMOVE

What happens:

  1. The phone number is immediately added to your company-wide opt-out list, preventing any future messages.

  2. TextBetter sends the carrier-required opt out confirmation message. While the exact wording may be customized for your organization, the message must include your company name, and confirm that the recipient has been unsubscribed. An example may include: 

    “You will no longer receive messages from [Company Name]. Reply OPTIN to resubscribe.”

 💡 For more information on Managing Opt-Outs, click here.

🔁 START (Re Subscribe)

Recognized keywords: START, OPTIN

What happens:

  1. The number is removed from your opt-out list (if previously opted out).

  2. TextBetter sends a resubscribe confirmation message. While the exact wording may be customized for your organization, the message should include your company name, a brief description of the messaging program, message frequency, messaging rate disclosures, and instructions for opting out or requesting help. An example may include: 

    “[Company Name]: You’ve opted into text messages regarding XXX. Message frequency varies. Message & data rates may apply. Text STOP to opt out. Text HELP for help.”

  3. The inbound START/OPTIN message is delivered to your TextBetter inbox. This lets your team know the contact is eligible to receive text messages again and that messaging can resume.